In today’s world of digital marketing, we all know about the role of SEO in Digital Marketing. It has become an essential part of digital marketing because all businesses always want their company rank positions in top search results over Google without paying for ads.
So, in that case SEO comes into picture which will help to improve website’s organic traffic and conversion rates too, it also lift up the visibility of the website to a much higher position in comparison to other websites that appears at lower positions in search results, a well-ranked website always receives considerable good user exposure.
In this article, the significance and SEO’s essential requirement in digital marketing will be covered.
While, Google never share its overall search volume but it’s safe to say it’s enough. Some have estimated it at 8.5 billion searches per day and the volume of searches grows every year. We’re also aware that Google has the largest market share at 87%, as compared to Bing or Yahoo! Considering all of these factors, it is understandable that people have been spending time on finding the solution of their problems and it could be in any form whether its product or service.
To show your business or company in front of people when they are searching on Google the only way is to reach them through SEO which helps to give businesses free organic traffic towards their websites.
So, it’s clear that SEO is one of the most important part of digital marketing. SEO not only improves the position of your website on search engine result pages, but also helps to boost the number of people when they look for information about your company. This could eventually boost organic traffic towards your website and generate more leads.
What is SEO
SEO means Search Engine Optimization. It is the process of optimizing the website to rank high in search engine results for relevant keywords or phrases. SEO is influenced by a number of important factors which includes technical seo, on page seo and off page seo.
SEO is a long-term strategy, but the best part of SEO is you can continuously benefitted through it for months or even years once you’ve put it into practice. In addition, you can maintain or even improve your SEO rankings over time when you update your website with fresh and relevant content.
Digital marketing strategies are never going to complete without inclusion of SEO. You must ensure that your website should be properly optimized if you want prospective customers to come across it. With sufficient effort and time, anyone can learn and become expertise at SEO, which is a bonus. Therefore, start incorporating SEO in your digital marketing plan if you haven’t decided yet!
What is the role of SEO in Digital Marketing
Think once, if you have the best website ever over the web but you won’t get any leads for business if no one can find it. At that time, SEO is the only important marketing strategy that would be helpful to improve your website’s exposure and ranking on search engine results pages.
Now, you will be going to understand the purpose of SEO in digital marketing and how you can utilize it to boost website traffic and leads.
Firstly, we have to briefly understand about the concept of Digital Marketing
1. What is Digital Marketing?
In simple words, Digital Marketing is the process of promoting your goods or services through digital mediums like the Internet, Social Media Platforms, SEO, and Email. Digital marketing is a broad niche that can cover a lot of tasks including content writing, increasing website traffic, tracking campaign outcomes, social media insights and many more.
2. How does SEO fit into digital marketing?
One of the most important elements of digital marketing is SEO because it is the process through which your website and content looks more search engine friendly in order to rank higher in SERPs. If you want to show on the first page of search results when someone looks for goods or services which are equivalent to yours then the role of SEO in digital marketing comes into practice.
While the process doesn’t look fast or easy, but it will be worthwhile in the long term.
3. How to use SEO to drive more traffic and sales
To leverage the benefits of SEO in order to drive more traffic towards your website and make the sales going to happen then we need to keep the following important points in our mind:
1. Choose your primary keywords wisely because this is one of the important strategy of doing SEO as we need to optimize the website content with the set of primary keywords, secondary keywords and LSI keywords.
2. Make use of these keyword types in every component of content that includes headings, page title ,meta descriptions and more importantly in the content body would definitely going to help in ranking them in the SERPs.
3. You need to be ensured that your website should not be taken more than 3-4 seconds in loading and it should be responsive also.
4. Outreaching high domain authority websites within your industry to make high-quality backlinks for your website.
5. Add fresh, unique and relevant content on your website on regular basis because whenever Google crawls your website it should have new content for indexing and helps to improve search rankings as well.
6. Need to make use of social media platforms for promoting your content which eventually helps to reach a broader audience
7. You should track your website’s progress on Google Analytics over regular interval of time and also monitor Google Search Console for unwanted errors and fix it too.
Why SEO is important for businesses
However, you are having small business, mid-size business or large business website on the web, you must have a solid SEO strategy to optimize your website in order to get your business found by people through top rankings in the search results and boost qualified organic traffic towards your website.
Here are a few reasons why SEO is so important:
- One of the most important features of SEO is that it has the power to increase visibility of your brand in the search results when someone searches for something online in relation to your website and your website shows in the top searches.
- Businesses that invest in SEO could definitely build trust and credibility with their audience as it plays pivotal role in digital marketing.
- SEO is a long-term strategy as it can start showing the results anywhere between 6 months to 1 year from the date of commencing SEO and it hold good for many more years to come.
- Implement proper SEO techniques like optimizing the content of website along with optimization of meta tags, header tags, alt tags that helps to improve search engine rankings and ultimately increases organic traffic.
- For creating brand awareness and building relationships with your esteemed customers SEO is always a great asset to invest in. It also helps to showcase your company as an trustworthy expertise in your field.
Conclusion:
Now, you can see how important is SEO in any digital marketing campaign as it provides several benefits SEO like improve your website’s ranking in search results, drive more traffic and sales to your business.
As SEO is a long term investment that needs to be growing and also technology keeps on evolving and SEO too will continue to deal with algorithmic changes. So, make yourself updated with the latest SEO trends.
I hope you understand the role of SEO in Digital Marketing and its importance for your business. If you have any doubts please contact me.